Costa Coffee, United Kingdom

Costa Coffee from Whitbread Group Plc., United Kingdom (UK), is one of the most profitable businesses in terms of coffee. The major competitor being Starbucks from USA has more outlets than Costa Coffee, however, Starbucks is failing to get high returns from their business. The reason being, Starbucks coffee is not as good as Costa Coffee and the locations are highly expensive, i.e., in terms of rent. Costa Coffee has plans to expand globally thereby ensuring focus on Franchised Operations. Costa Coffee is being approached by many Franchisees and one of them for which feasibility study was conducted is located in North East UK near Leeds region. Costa Coffee was successfully launched in the year 2006 there and is now currently operational.

Costa Coffee, Riyadh, Kingdom of Saudi Arabia (KSA)

Costa Coffee from Whitbread Group Plc., United Kingdom (UK), is one of the most profitable businesses in terms of coffee. The major competitor in Kingdom of Saudi Arabia (KSA) being Starbucks from USA, Dr. Café from KSA has more outlets than Costa Coffee.In KSA, Costa Coffee was not performing as there were only fewer outlets operational, therefore, major chucks of market share was taken by Starbucks and Dr. Café. Feasibility Study was conducted for the following locations in Riyadh, KSA, i.e., Al Faisaliyah, Al Hayat Mall and Khurais Center. All the locations were proved to be feasible and Costa Coffee was successfully launched in the year 2006 there and all are now currently operational.