Saurabh J Bamane is the Managing Director of HMCS. He got M.Sc. Degree in International Hotel Management with merit from the University of Surrey, Guildford, United Kingdom. He completed his Bachelor’s Degree in Applied Hospitality and Tourism Management from Pacific International Hotel Management School (PIHMS), New Plymouth, New Zealand.

Furthermore, he holds a Diploma in Hotel and Catering Technology from the Institute of Hotel Management, Catering Technology and Applied Nutrition(IHMCTAN) Dadar, Bombay and also Master’s Degree in Tourism Management from Indira Gandhi National Open University (IGNOU), New Delhi. Moreover, prestigious Davis Langdon first Prize of United. Kingdom is at his merit. He has got wide experience in hotel & retail industries in United Kingdom, Kingdom of Bahrain, Kingdom of Saudi Arabia, Republic of South Africa and India.

His wide exposure in hotel & retail industries in United Kingdom, Kingdom of Bahrain, Kingdom of Saudi Arabia, Republic of South Africa and India has allowed his not only to understand different types of clientele base but also different types of consumer behaviour with various attributes of brand perceptions in decision making process.

It has been a highly productive journey in his professional career for instance, during his tenure with McDonald’s in India the clientele based was more unfocused & unaware with Fast-Food concept.
In the UK with Costa Coffee (South-East UK), Whitbread Group Plc. it was an exposure with highly educated & more focused customer base and they were more brand loyal than brand switchers. New product development, customer service, presentation, quality were extremely important attributes of brand. Whereas, in the North-East UK, consumers were more brand switchers as they are more cost conscious than focusing more on quality & service of the product. New product development & market penetration strategy hardly works here.

Marketing activities performed were, liaising with BBC in South-East UK to promote Youth Café in Costa Coffee, i.e. drawing attention of Youths towards coffee culture rather than alcoholic beverage.
From European market to Middle East market, there was a surge in market behaviour, i.e. in Kingdom of Bahrain with Costa Coffee; fewer options are available to consumers so this creates more of a monopolistic market. However, in Kingdom of Saudi Arabia (KSA), more options are available to consumers, i.e. not only domestic but also international competition is more prominently observed, here, Costa Coffee has been out-numbered in competition, i.e. more brand switching is observed.

To support marketing activities, in KSA, many newspapers were approached, such as, SHMS (Youth Magazine), Arab News, Saudi Arabian Airlines to promote Costa Coffee. Negotiation with suppliers for various products is one of the key elements here in taking care of two regions in KSA for Costa Coffee. New product development, i.e. introduction of new sandwiches, cakes, pastries range is also more focused.

Worked for an upcoming Organization with a vision to expand it’s Operations in South Africa. It was quite interesting to carry out Feasibility Study for a country like South Africa as, it was totally a New Market to be researched and astonishingly, I found that, there is lots of potential than India in South Africa in terms of Indian and Chinese Cuisine.

Currently, he is working as the General Manager of Upper Deck Resort Pvt. Ltd. at Lonavala, near Mumbai, India since two years. This is a 3 Star Boutique Resort classified by FHRAI. It is spread across in 10 Acres with 34 Cottages. The resort is located at 2,500 FT. above sea level & is one of the most beautiful resorts of Maharashtra.

The current job profile involves Budgeting & Forecasting, Cost Control, Project Management, Effective Resource Utilization, Achieving Organizational Goals, Designing Long-Term & Short-Term Goals, Performance Appraisals, Designing Plans for Refurbishments & Renovations, ECO-FRIENDLY initiatives, Training & Development for Employees, Designing Management Development Program, MIS, Ensuring Highest Degree of Customer Satisfaction, Brand Development, Ensuring strict guidelines for Safety, Health and Environment for better work environment and higher productivity etc.

Saurabh has developed a passion for Flora & Fauna at Upper Deck Resort Pvt. Ltd., which has the most pristine & serene environment, this allowed him to experiment his undoubted passion towards Landscaping. The resort was Recipient of 1st Prize for “Best Garden Award” & “Best Display in Exhibition” for maintaining 6 Acres of Garden, in ‘Garden & Flower Exhibition’ held on 28th February, 2009 to 1st March, 2009 in Lonavala, Maharashtra, India.